Case Study – Churn Prediction Model
The client, one of the oldest and most established banks in the UAE, faced significant customer attrition in its credit card division. To address this
October 8, 2024
At Sol Analytics, we offer a comprehensive suite of Market Research & Consulting services designed to empower organizations with actionable insights and strategic guidance. Our dedicated team of experts utilizes advanced methodologies and cutting-edge technologies to deliver accurate, timely, and impactful solutions tailored to your specific needs.
Sol Analytics leverages over 16 years of regional panel expertise, supplemented by referrals, social media outreach, partner networks, and more. Established since 2007, our extensive field network covers the Middle East region, including GCC, Levant and Egypt. Our recruiting resources include internal databases, exit interviews, mall and coffee shop recruitments, B2B expert networks, and referrals.
At Sol Analytics, we offer a comprehensive suite of Market Research & Consulting services designed to empower organizations with actionable insights and strategic guidance. Our dedicated team of experts utilizes advanced methodologies and cutting-edge technologies to deliver accurate, timely, and impactful solutions tailored to your specific needs.
Sol Analytics leverages over 16 years of regional panel expertise, supplemented by referrals, social media outreach, partner networks, and more. Established since 2007, our extensive field network covers the Middle East region, including GCC, Levant and Egypt. Our recruiting resources include internal databases, exit interviews, mall and coffee shop recruitments, B2B expert networks, and referrals.
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We follow CBBE/Keller model to execute Brand Audit study.
Understand customer experience across all channels where customers interacts with various aspects of the business using latest tools and technology. Measure and analyze customer satisfaction levels to gauge the effectiveness of your products, services, and overall customer experience. Identify areas for improvement and implement strategies to enhance customer satisfaction.
Assess department satisfaction and correlate it with individual employee satisfaction levels. By analyzing the data at both departmental and employee levels, actionable insights are generated to improve overall department satisfaction scores.
Analyze the customer journey to get insights into customer interactions, preferences, and pain points throughout their engagement with a brand. The insights from customer journey shall empower brands to better understand, engage, and serve their customers, ultimately driving business growth and success.
A typical Customer journey map of an Automotive customer is shown below:
Uncover valuable insights into your customers’ purchasing experiences through mystery shopping programs. Evaluate service quality, staff performance, and adherence to brand standards to optimize the customer journey.
A typical set of aspects covered by a Mystery Shopper for an Money Exchange house is shown here
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Benchmark your performance against industry competitors to identify strengths, weaknesses, and areas for improvement. Understand competitive positioning and develop strategies to gain a competitive edge in the market.
A typical Customer journey map of an Automotive customer is shown below:
Evaluate the effectiveness of marketing campaigns through pre and post-campaign analysis. Measure key performance metrics, assess campaign impact, and optimize future marketing strategies for maximum ROI.
Assess market demand, competition, and consumer preferences to inform successful new product introductions. Identify potential barriers and opportunities to maximize the success of your product launches.
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