Prism decomposes total sales into each channel's contribution - the way a prism splits light into its spectrum. Measure what actually drives sales, and reallocate budget for incremental growth.
Prism connects modeled contribution, controlled experiments, planning constraints and approvals so every recommendation carries its basis into action. It's built for teams that need to defend a number, not just report one.
Triangulate marketing mix modeling, controlled experiments, platform signals and financial outcomes - compared, not blindly averaged - with an uncertainty range on every result.
A media and budget optimizer that works within real-world constraints, so you can compare scenarios and see next-dollar (marginal) return, not just average ROAS.
Roles, approvals and evidence lineage on every model and recommendation - with model releases you can roll back.
Prism isn't released yet - here's a preview of what's inside.
See where growth actually comes from.
A shared, auditable view of marketing's contribution.
Methods you can inspect, not a black box.
Evidence you can put in front of a client.
A Sol Analytics product. Currently in development.
