Marketing Analytics

Enhance Market Understanding and Competitiveness

Get better understanding efficiency on the Market spend by understanding customers, marketing efficiency to maximize ROI. Our solutions have helped clients through effective execution of market programs by incorporation of advanced analytics.

Our Services

Targeted Marketing

Social Media Analytics

Market Mix Modeling

Market Opportunity Analysis

Lead Analytics

Brand Perception Analysis

Advertising Effectiveness Analysis

Competitive Intelligence Analysis

Product Launch

Marketing Attribution Modeling

Pricing Strategy Optimization

Our Approach

Our Integrated Campaign & Analytics Approach

Campaign Management Roadmap

Communication Strategy – Sustained Approach

Finding the right channel

Campaign Effectiveness - ROI Model

Case Study

Case Study – Market Sizing & Brand Audit

A leading perfume manufacturer with over 70 years of heritage, operates across 300+ retail outlets in 50+ countries. To enhance customer acquisition and strengthen brand

October 8, 2024

Testimonials

Sol Analytics team implemented the project holistically providing detailed insights on customer experience & journey, their expectations across all the facilities of ENOC retail. I have been extremely impressed with the professionalism, expertise and quality of work.

We have highly benefited from the Customer Segmentation, Survival Analytics and Customer Lifetime value program, conducted by Sol Analytics team & the resulting program was highly acclaimed Nissan middle East.

SOL Analytics has been associated with Emax for almost 5 years and have completed various consulting & Analytics projects with us. SOL’s team have been proactive and have added valuable in our operations through their expertise and experience in the Retail Industry in the region.

We thank SOL Analytics for providing the Market Research and Analytics bed rock for implementing our strategies for Branding, Customer Journey and Media Usage. SOL Analytics’ inputs have also been essential to addressing our brand requirements in a holistic manner.