Prism connects modeled contribution, controlled experiments, planning constraints and approvals so every recommendation carries its basis into action. It's built for teams that need to defend a number, not just report one.
Triangulate marketing mix modeling, controlled experiments, platform signals and financial outcomes - compared, not blindly averaged - with an uncertainty range on every result.
A media and budget optimizer that works within real-world constraints, so you can compare scenarios and see next-dollar (marginal) return, not just average ROAS.
Roles, approvals and evidence lineage on every model and recommendation - with model releases you can roll back.
Prism isn't released yet - here's a preview of what's inside.
See where growth actually comes from.
A shared, auditable view of marketing's contribution.
Methods you can inspect, not a black box.
Evidence you can put in front of a client.
A Sol Analytics product. Currently in development.
