Case Study – Trade Channel Partner Behavior Analytics

Industry

FMCG

Function

Customer Analytics

Business Challenge

A global FMCG leader with revenues nearing USD 100 billion sought to enhance the effectiveness of its digital engagement platform for trade partners. The client needed to measure the effectiveness of each interaction touchpoint and improve ROI through continuous validation of the customer journey.

Project Objective

Identify engagement patterns at each interaction stage with trade partners.
Deliver key metrics to compare and enhance performance and satisfaction.
Segment partners to boost engagement effectiveness.
Develop an analytical model to measure ROI at both micro and macro levels.

Approach & Solution

Data Understanding: Assessed, cleaned, and integrated data to address information structure and gaps.
Customer Experience Mapping:Measured interactions between trade partners and the client to map the customer journey.
Advanced Analytics: Utilized analytics to segment partners, predict business outcomes, and measure ROI across various levels of granularity.

Project Outcome

Significant increase in trade partner engagement through the digital platform.
Targeted marketing programs led to a substantial lift in sales for key products.