Case Study –Survey Analytics & Automation

Industry

Statistics Centre – Government

Function

Survey Process Automation & Descriptive Analytics

Business Challenge

The client, a government statistics center, publishes over 100 surveys annually. The manual data collection and integration processes led to inefficiencies and delays in tracking survey results and generating reports.

Project Objective

Automate survey scripting and deployment across multiple data collection modes.
Automate report generation and dissemination processes.

Approach & Solution

Automation Implementation: Utilized the IBM SPSS suite (SPSS Data Collection, SPSS Survey Reporter, SPSS Statistics) to automate the survey process.
Multi-Mode Data Collection: Employed CATI, CAPI, CAWI, and iPad modes for comprehensive data collection.
Centralized Data Management: Integrated all data into a central SPSS server, with reporting managed by SPSS Survey Reporter.
Statistical Analysis: Conducted statistical analysis using SPSS Statistics, with data exported to other BI packages as needed.

Project Outcome

Automated the entire survey process, reducing the time from 9 months to 5 months, covering survey creation, deployment, analysis, and reporting.
Improved data accuracy and reporting efficiency.
Awarded a second phase to enhance the reporting solution with Statistical Predictive Analytics using SPSS Statistics and Modeler.