Case Study –Sales Analytics and Descriptive Analytics

Industry

IT & Telecom Manufacturer

Function

Descriptive Analytics

Business Challenge

The client, a global telecommunication device manufacturer, operates across over 40 countries in the Middle East and Africa. They faced challenges with inconsistent sales data, leading to inefficiencies during sales meetings and difficulty in decision-making.

Project Objective

Establish a Single Version of Truth (SVOT) for sales and demand planning data.
Develop a consolidated Sales Analytics dashboard for organization-wide use in sales planning and demand fulfillment.
Automate daily data updates.

Approach & Solution

Automated Solution Development: Created a Sales Analytics solution with a .NET front end and an analytics engine backend.
Comprehensive Dashboard: Designed a dashboard offering drill-down analytics across various parameters, including products, regions, timeframes, and correlations.
Forecasting Tool: Implemented a forecasting tool to predict 3-month forecasts based on historical data and defined parameters.
Customizable Access: Enabled data access through customizable views and access rights for different functions.

Project Outcome

Enhanced Efficiency: Operational efficiency improved significantly.
Effective Decision-Making: Sales meetings became more efficient, and decision-making was streamlined