Case Study –Customer Loyalty Analytics

Industry

Food Retail

Function

Customer Loyalty Analytics

Business Challenge

The largest fuel distribution and retail company in the country, with over 300 outlets including convenience stores, food courts, car wash, auto service centers, and fueling stations, sought to enhance customer loyalty analytics. They aimed to leverage customer transactions and operational data to improve revenue and ROI.

Project Objective

Enhance revenue and ROI through targeted analytics insights.
Implement multiple campaigns using customer transaction data, item master, and store master.

Approach & Solution

Market Basket Analysis: Conducted association analysis to identify product affinity and category relationships.
Use Case Implementation: Applied insights to improve gross profit (GP) and revenue for convenience stores by identifying high-affinity product categories.

Project Outcome

Campaign Implementation: Deployed campaigns across multiple cities based on analysis results.
Sales Improvement: Increased sales in key categories, leading to enhanced ROI, GP, and overall revenue.