Case Study – Market Sizing & Brand Audit

Industry

Manufacturing

Function

Market Research

Business Challenge

A leading perfume manufacturer with over 70 years of heritage, operates across 300+ retail outlets in 50+ countries. To enhance customer acquisition and strengthen brand loyalty, they wanted to conduct a comprehensive market research study, focusing on market sizing and brand audit within the GCC region.

Project Objective

Market Sizing: Determine the market size and forecast for individual GCC countries, including analysis by channel, product, and price category for the next 5 years.
Consumer Insights: Evaluate consumer perception, usage patterns, brand equity, purchase triggers, and competitive landscape.

Approach & Solution

Secondary Research: Analyzed published reports and articles to establish initial market sizing estimates.
B2B Study: Conducted surveys with retailers, distributors, and manufacturers to validate and refine secondary research data.
Consumer Interviews: Performed face-to-face interviews to gain insights into consumption patterns and perceptions of the brand and its competitors.

Project Outcome

Submitted and presented a comprehensive 5-year Market forecast and business opportunities
Planning Tool: Developed an Excel-based tool to assist country heads in creating 5-year business plans and forecasts.
Workshops: Organized workshops to educate team leads on research findings and effective utilization of the planning tool.