Hospitality – Food & Beverage
Business Intelligence & Insights
A leading Hospitality group in the GCC region, managing numerous private and international brands specializing in casual dining and Quick Service Restaurants (QSR), faced declining footfall and underperforming metrics in both dine-in and delivery channels. Each brand catered to a distinct cuisine, targeting customers from corresponding regions. The decision-making was heavily reliant on basic descriptive reports and senior leadership intuition and lacked fact-based analysis.
Our consultants analyzed transactional and customer data across brands and conducted on-site visits to identify operational gaps.
A detailed data analysis, uncovering key performance insights and trends at both the menu and customer levels. This analysis highlighted opportunities for improvement, driving more informed decision-making and strategic enhancements.
Operational Dashboards: Developed in Power BI for each brand, with a comprehensive report for the corporate team, providing stakeholders with detailed insights across all aspects of business operations.
Customer Insights for Marketing: Delivered detailed customer insights to marketing teams, facilitating targeted campaign strategies. Monthly campaign performance reports were shared with customer cohorts, driving strategic adjustments.
Increased Loyalty Program Utilization: Recommendations based on process gaps led to a significant increase in loyalty program utilization across brands.
Ad-Hoc Analyses: Conducted monthly root cause analysis and statistical modeling to test hypotheses, enabling management to make evidence-based decisions.