home  >  what we do  >  solutions by functions   >   business analytics   >   marketing intelligence


SOL helps Organizations to understand their market environment trough various initiatives viz. Competition intelligence, Consumer intelligence, Macro economic intelligence, Business intelligence etc. The differentiation SOL brings in the Marketing Intelligence practice is superior analysis based on advanced statistical techniques to generate deep and actionable insights. SOL uses advanced statistical techniques and standard reporting/profiling techniques to extract maximum information from gathered data. The advanced statistical techniques are useful in quantifying parameters that otherwise would have been left for subjective decision-making.

Market Insights Customer Insights Brand Insights Retail Insights
Market research Customer feedback analysis Brand perception Study/Brand Audit Field marketing program
Due Diligence/ Product launch study Customer satisfaction study Communication effectiveness  
Competition benchmarking study Customer perception study Sponsorship effectiveness study  
Micromarketing research Customer insight generation through retail outlets Media effectiveness study  
  Loyalty/Satisfaction scoring Social media insights  
  Retail footfall analysis Sentiment Analysis  
  Product placement study (Pre and post usage)    
  • Correspondence analysis
  • Significance testing
  • Customer value tree analysis (CVT)
  • Profiling
  • Correlation analysis
  • Net promoter score (NPS)
  • Regression analysis
  • Key driver tracking
  • Multivariate analysis
   Email : info@solanalytics.com
   Tel      : +971 (4) 3850293